It is no coincidence that the Southern people today still call the motorbike a Honda car, or the slogan "like Sony", "the refrigerator Electrolux - 40 years still running well" became the mouth of the Vietnamese. It is the "unmatched" reputation for the quality of Japanese brands to Vietnamese users. It can be said that the Japanese have succeeded in Vietnam when creating the immutable impression "every Japanese product is good, is durable".
The source of consumer confidence that Japanese businesses have built up is their unique style, business management practices and quality management processes. Business philosophy: talk less, do more; Quality products must be cultivated from the root of each business, which is the root of their success.
Success through quality
The first is quality. This is the key to the success of Japanese businesses. This is evident in all areas of production, from food, cosmetics, milk, to consumer goods, electronics, technology, vehicles ...
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| Japanese cars are at the forefront of quality and durability. |
Japanese manufacturers believe that more and more people will gradually choose for themselves good quality products to serve their increasing needs. Therefore, if an enterprise provides products of poor quality, it is certain that it will not be able to achieve sustainable development and success.
The Japanese are always perfectionist, so in production, they still prefer to choose the highest quality raw materials, the best machinery and equipment, this is one of the factors that make the product price. increase. In addition, these products, if exported to foreign countries, are subject to a relatively high tariff, contributing to higher selling prices. In return, consumers can feel secure when choosing these products.
Promote reputation
In Japan, keeping credibility has become a cultural trait, meaning that anyone is aware of it. That consciousness is nurtured from an early age from the education of the family. In a society where everyone holds such credibility, if anyone does not comply, it will certainly be noticed in the negative direction. And so, they quickly lost their image in front of everyone.
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| Japanese people are always responsible for the products they make. |
When products have errors, they are willing to accept errors, recall products, and solve them in a most satisfactory way to ensure reputation. To Japanese people, apologizing is a completely normal thing. Because apologizing is not a failure, it is not being underestimated by the higher authorities ... but it is a straightforward recognition of the truth for improvement for the next job, drawing experience for us. Therefore, the Japanese conception that those who apologize are those who have the will to progress, develop themselves and will be appreciated.
For humans
The business culture of Japanese businesses is "specialty" in the value sets that make up the quality of their products and their success. This is recognized worldwide and each Japanese is proud. The essence of that culture is: See people as a decisive factor, how to use and encourage people as the number one factor, and well solve the relationships between people as a cross-cutting element. All three things are based on the essence of Japanese social culture: self-reliance, self-control, pride, self-discipline, self-respect ... have become each labor value of each Japanese.
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| In the most difficult times, the Japanese still respect the rules, yield and love each other. |
Probably none of us does not remember the double earthquake and tsunami in Fukushima Prefecture (Japan) in 2011 that shocked the world. But there was another commotion in the world, the calm and respectful attitude, giving in and loving one another of the Japanese people. They help each other in tribulation and then grow strong. And then to any country, Japanese businesses also from that spirit that always help and towards people.
In fact, in Vietnam, the pioneering activities that create value of Japanese brands are being organized more and more often. These are social work and environmental protection activities, aimed at supporting the community like disadvantaged students, supporting lonely elderly people, orphanages.
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| Bridgestone - a tire brand from Japan has had active social activities in Vietnam. |
We can see these philosophies through famous Japanese companies operating in Vietnam. Take for example Bridgestone Tire Company - a Japanese tire company operating in Vietnam market. In their business philosophy, people and human safety are always the top priority. Bridgestone founder Shojiro Ishibashi once said: “Business is not only for profit, but also for producing quality products that serve social needs and are associated with activities for people and the environment ... ”. Such a concept, so the Japanese have created such quality products. And that is the basis for the success of Japanese brands on the S-shaped strip of land.
